Marketing: Content Refresh Brief Generation with Claude Code: Result JSON Schema
A production playbook for content refresh brief generation in marketing operations using Claude Code: result json schema, run-scoped inputs, logs, typed results, and artifacts.
Audience: Content marketing teams
The problem
Content marketing teams need content refresh brief generation to run repeatedly against old articles, analytics exports, product notes, and competitor examples. In marketing operations, the pain is not one good answer; it is repeatability, auditability, exception handling, and evidence that survives handoff.
Implementation path
Define the outer result contract once, let the content refresh brief generation skill own body.data, and reject terminal output that does not match the expected schema.
Tradeoffs and failure modes
Schema enforcement adds upfront design work, but removes prompt parsing from the product surface. For content refresh brief generation, the practical test is whether a second run can be debugged, retried, and consumed by a product without reading the raw agent transcript.
Result shape
{
"schema_version": "argo.result.v1",
"summary": "content refresh brief generation completed",
"body": { "type": "marketing_content_refresh", "data": {}, "exceptions": [] },
"artifacts": []
}
Run this on Argo