Marketing: Content Refresh Brief Generation with Claude Code: SKILL.md Template
A production playbook for content refresh brief generation in marketing operations using Claude Code: skill.md template, run-scoped inputs, logs, typed results, and artifacts.
Audience: Content marketing teams
The problem
Content marketing teams need content refresh brief generation to run repeatedly against old articles, analytics exports, product notes, and competitor examples. In marketing operations, the pain is not one good answer; it is repeatability, auditability, exception handling, and evidence that survives handoff.
Implementation path
Put the operating procedure in SKILL.md, keep examples beside the skill, attach old articles, analytics exports, product notes, and competitor examples per run, and let Argo turn the folder into a repeatable Claude Code execution.
Tradeoffs and failure modes
A skill folder is less flexible than an open chat, but it gives the product a versioned workflow that can be tested and rolled back. For content refresh brief generation, the practical test is whether a second run can be debugged, retried, and consumed by a product without reading the raw agent transcript.
SKILL.md starter
# SKILL.md
You run content refresh brief generation using Claude Code.
Read only /skill/.argo/inputs.
Write artifacts to /skill/output/artifacts.
Return argo.result.v1 with body.type = "marketing_content_refresh".
Run this on Argo