Marketing Claims Substantiation Review with Codex: SKILL.md Template
A production playbook for marketing claims substantiation review in marketing operations using Codex: skill.md template, run-scoped inputs, logs, typed results, and artifacts.
Audience: Marketing and legal review teams
The problem
Marketing and legal review teams need marketing claims substantiation review to run repeatedly against landing page copy, source evidence, disclaimers, and brand claims policy. In marketing operations, the pain is not one good answer; it is repeatability, auditability, exception handling, and evidence that survives handoff.
Implementation path
Put the operating procedure in SKILL.md, keep examples beside the skill, attach landing page copy, source evidence, disclaimers, and brand claims policy per run, and let Argo turn the folder into a repeatable Codex execution.
Tradeoffs and failure modes
A skill folder is less flexible than an open chat, but it gives the product a versioned workflow that can be tested and rolled back. For marketing claims substantiation review, the practical test is whether a second run can be debugged, retried, and consumed by a product without reading the raw agent transcript.
SKILL.md starter
# SKILL.md
You run marketing claims substantiation review using Codex.
Read only /skill/.argo/inputs.
Write artifacts to /skill/output/artifacts.
Return argo.result.v1 with body.type = "marketing_claims_review".
Run this on Argo